Overview
Sales teams use Glean’s MCP server to gather comprehensive account intelligence, prepare for meetings, and stay on top of deal progress without switching between multiple tools.Prerequisites
Recommended connectors:- Salesforce or HubSpot (for CRM)
- Slack
- Gong or Zoom (for call recordings)
- Gmail or Outlook
- Confluence or Notion (for internal wikis)
- Zendesk (for customer health)
- Google Drive (for proposals and presentations)
- Claude Desktop
- ChatGPT
- Any MCP-compatible interface
Use Cases
1. Customer 360 / Account Snapshot
Get a comprehensive view of accounts by pulling together opportunities, tickets, and recent discussions.Example Prompt
Example Prompt
Alternative Prompts
Alternative Prompts
- Aggregates information across CRM, support, and communication tools
- Identifies risks and opportunities
- Surfaces recent customer interactions
- Provides complete context before calls
2. Research Prospects and Draft Outreach
Gather intelligence on prospects and create personalized outreach.Example Prompt
Example Prompt
Alternative Prompts
Alternative Prompts
- Checks for prior engagement history
- Finds relevant case studies and references
- Identifies internal connections
- Drafts personalized outreach
3. Deal Preparation and Call Briefing
Prepare for customer calls with comprehensive background and talking points.Example Prompt
Example Prompt
Alternative Prompts
Alternative Prompts
- Aggregates deal context from Salesforce
- Surfaces recent customer communications
- Flags open issues or concerns
- Prepares relevant materials and talking points
4. Competitive Intelligence
Access competitive information from battlecards, calls, and win/loss analysis.Example Prompt
Example Prompt
Alternative Prompts
Alternative Prompts
- Retrieves competitive battlecards and analysis
- Analyzes win/loss patterns
- Surfaces recent competitive insights from calls
- Provides proven counter-strategies
5. Weekly Account Progress Reports
Track progress across your book of business and identify what needs attention.Example Prompt
Example Prompt
Alternative Prompts
Alternative Prompts
- Aggregates status across multiple accounts
- Identifies stalled deals
- Flags at-risk accounts
- Recommends prioritization
6. Closed-Lost Deal Analysis
Understand why deals are lost to improve future outcomes.Example Prompt
Example Prompt
Alternative Prompts
Alternative Prompts
- Analyzes call transcripts for loss reasons
- Identifies common objection patterns
- Surfaces competitive factors
- Informs strategy improvements
7. Customer Success Handoff
Create comprehensive handoff documentation when deals close.Example Prompt
Example Prompt
Alternative Prompts
Alternative Prompts
- Synthesizes the entire sales journey
- Documents commitments and expectations
- Identifies key stakeholders and pain points
- Ensures smooth customer success transition
8. Territory Planning and Prioritization
Analyze your territory to identify the best opportunities.Example Prompt
Example Prompt
Alternative Prompts
Alternative Prompts
- Analyzes account health and engagement
- Identifies expansion signals
- Flags at-risk customers
- Recommends prioritization strategy
9. Proposal and RFP Support
Gather information to respond to proposals and RFPs quickly.Example Prompt
Example Prompt
Alternative Prompts
Alternative Prompts
- Locates past proposal content for reuse
- Finds relevant documentation and specs
- Identifies appropriate case studies
- Accelerates response creation
10. Lead Qualification and Enrichment
Quickly qualify inbound leads with context from multiple sources.Example Prompt
Example Prompt
Alternative Prompts
Alternative Prompts
- Checks for existing relationships
- Identifies similar customers for reference
- Assesses lead quality and fit
- Provides context for initial outreach
Best Practices
Keep CRM Data Current
MCP works best when your Salesforce data is up to date:- Ensure opportunities have current stages and close dates
- Tag deals with relevant industries, competitors, use cases
- Keep contact roles and stakeholder information current
Use Specific Account Identifiers
Combine Real-Time with Historical
Request Actionable Outputs
Verify Before Sending Externally
Troubleshooting
Missing Salesforce data?- Verify Salesforce connector is properly configured
- Check that necessary fields and objects are being indexed
- Ensure your user permissions allow access to the data
- Confirm Gong or similar tool is connected
- Check that call recordings are being transcribed
- Verify date ranges match when calls occurred
- Check that Confluence or document repositories are indexed
- Search for specific competitor names or product names
- Look in both formal battlecards and informal Slack discussions
- Be more specific about what you need (deal status, health, risks)
- Reference specific time frames (“last 30 days”)
- Ask for specific types of information (support issues, expansion signals)
Related Resources
- MCP Setup Guide - Initial configuration
- Glean for Sales - Overview of sales use cases
- Chat Best Practices - Prompting tips